The Program
A clear picture of where you stand.
A working plan to change it.
A complete program built around your business, your category, and the AI platforms your buyers are already using. 120 signals across content, technical infrastructure, and market positioning. A personalised roadmap and the assets to execute it, from day one.
Built by TU Delft Alumni with expertise in AI, Business, and Automation
120
Signals
90
Day sequenced action plan
9
Focus Areas
01 · How it fits together
Evolving strategies. One program.
Search has always evolved, and so has the way buyers find answers. SEO built the foundation. AEO trained brands to answer questions directly. Now, with AI powering every major search surface, GEO absorbs both and goes further.
Our program treats all three as a single, compounding system.
Layer I · SEO
Search Engine Optimisation
Earns the click on Google and Bing. Rankings, keywords, backlinks, technical health. The foundation. Before AI can recommend you, it needs to have encountered you. Without it, AI has nothing credible to read.
Asks: can I be found by AI?
Layer II · AEO
Answer Engine Optimisation
AEO trained brands to deliver extractable, structured answers for featured snippets and search assistants like Siri and Alexa. Those same techniques now form the core of what GEO builds on. If your AEO foundation is missing or untested, we address it here.
Asks: can AI extract my answer?
Layer III · GEO
Generative Engine Optimisation
Earns the recommendation across language models, AI agents, and browser-based AI Overviews. Authority, citation profile, and entity signals are only as strong as the foundation beneath them. The long game, built on all layers below it.
Asks: does AI trust me?
02 · The methodology
Nine audit areas.
One hundred and twenty signals.
Area 01
AI Visibility Baseline
Live prompts run across ChatGPT, Perplexity, Gemini, Claude. Where you surface, where you're absent, who is cited in your place.
Area 02
Competitor Signal Analysis
Signal-level decomposition of what AI-favoured competitors do differently, covering content, technical, and authority signals.
Area 03
Content Gap & Query Research
A complete map of buyer demand vs. your current coverage, cross-referenced against the conversational, high-intent queries that AI-powered search is built to surface.
Area 04
SERP vs. AI Citation Analysis
Where you rank vs. where AI actually cites from. The disconnect, and what closes it.
Area 05
Entity Optimisation
Knowledge graph presence, structured data, brand consistency. The largest invisible failure point for most businesses.
Area 06
Authority & Domain Audit
How your domain is evaluated as a source. Citation signals, identity verification, and share of voice, weighted by quality and topical relevance over volume.
Area 07
Technical SEO & AI Crawl Audit
Site health audited across traditional search and AI crawler requirements. Covers schema, robots.txt, core web vitals, and whether your site is correctly configured for major AI crawlers.
Area 08
Page & Content Audit
Every key page evaluated across intent, hierarchy, metadata, and internal linking, scored against the 120-signal framework for factual density, originality, quotability, and trust.
Area 09
Content Refresh Plan
Page-level execution clarity. A prioritised checklist of what content to update, in what order, and with what specific changes.
03 · The 90-day plan
Four priority levels. One sequenced plan.
Every action point ordered by effort and impact
What fills each phase is specific to you, inferred directly from the analyses.
04 · How we deliver this
A program walked through.
Scored. Explained. Yours to act on.
Step 01
We measure before we recommend.
Every score traces back to a signal from the data. No intuition dressed up as advice.
Step 02
We explain every signal so you can act on it.
You leave the engagement understanding the reasoning behind every score, not just the score itself.
Step 03
We hand over a working plan.
Documented, personalised, and prioritised, yours from the handover. Monitoring runs on your schedule, if and when you need it.
Send us a hello and your website.
That is the whole first step. We try to respond personally within one business day.