CheckMarque.Three meanings, one word.
To examine, verify, audit. The deep dive we do on your behalf, every signal AI uses to decide who to cite and mention, scored across 120 points. You can leave it to us.
A brand. A guarantee of origin. Historically, a letter of marque was permission to operate, granted not by wealth, but by demonstrated trust. AI works the same way. It does not pick the loudest business. It picks the one it has learned to trust.
A badge that your business is ready to be cited and mentioned by AI.
TU Delft alumni who understand all three sides.
CheckMarque sits at the intersection of technology, marketing, and human behaviour. We understand how AI systems are built, how brands earn citations and mentions, and how buyers actually decide.
Technology & AI
How AI systems work and the data they consume. How these signals coalesce into your AI presence and perception.
Brand & Narrative
How a brand earns attention, citations and mentions. Positioning, message, and the strategy behind every signal AI reads.
People & Behaviour
How users search and decide. The prompt patterns, decision flow, and behavioral shifts reshaping AI search.
An additional layer appeared in how people search.
AI agents now place and position your brand amongst your competitors according to the signals they interpret, and visibility in those answers does not follow from web presence alone.
Search added an AI layer.
AI answers now appear alongside traditional search results, reshaping what people expect to find. Citations and mentions have joined rankings as a measure of visibility. Being found now means being referenced.
Campaigns and citations diverged.
Brands were winning on every familiar metric but AI wasn't citing them. It became evident that the rules for getting recommended and mentioned by AI were different from the rules for getting clicks.
Buyers learned to ask, not browse.
Buyers now rely on AI agents to research, compare, and decide. The shortlist forms before any site visit, shaped by what AI surfaced and recommended. By the time they reach you, the decision is nearly made.
We realised these changes were happening, and we measured them. The strategy for being found had changed, and most businesses had not yet adapted.
Three things you can expect.
We measure before we recommend.
Every score traces back to a signal from the data. No intuition dressed up as advice.
We explain every signal so you can act on it.
You leave the engagement understanding the reasoning behind every score, not just the score itself.
We hand over a working plan.
Documented, personalised, and prioritised, yours from the handover. Monitoring runs on your schedule, if and when you need it.
You read all the way down here.
That matters to us.
Our full attention goes to businesses that want to understand what AI knows about them, and what it would take to influence it. Anything you want to discuss?