Where we’re heading

First they searched.Then they asked.Next, they’ll delegate.

Soon a buyer’s own agent, one that knows their budget, constraints and history, will find, compare, negotiate and buy for them. We are building for that moment, starting from the business.

What we sell today: the AI Buyer Audit, the free demo and the free agent-readiness test. Everything else here is what we are building towards.

The shift

The buyer is still there. They just will not be the one buying.

Buyer’s agent · new taskIllustrative example

Find 200 ergonomic desks under €400 each, delivered to Antwerp within four weeks, 5-year warranty.

  • searching
  • comparing 6 brands
  • checking warranty terms
  • requesting quote
Then
The buyerA search enginePages of linksYour websiteYour business
Now
The buyerAn AI answerYour business
Next
The buyer’s agentYour agent
Buyers will send agents

Agents that know their budget, taste and constraints.

Companies will run agents too

Soon agents will meet agents, and decisions will be made before a person looks.

The biggest change since search

In how businesses get chosen. It rewards clarity, proof and good information.

Our framework · the AI buyer journey

Every AI answer is read at three gates.

Each gate ends in a named state, so every answer has a diagnosis, not a score.

Gate 1 · Found

Does AI name you?

Gate 2 · Understood

Does it get you right?

Gate 3 · Actionable

Can the buyer, or their agent, act on it, with you?

Sixteen states in all, including
CreditedMisrepresentedOut-positionedRouted to youActed for youAgent blockedSent to a rival

Today the battle is at the first two gates. The future is won at the third.

Our north star

One moment: a buyer’s agent finds you, understands you correctly, trusts you and acts.

Everything we build points at it.

AI Native

Agentic by design

Many firms are adding AI to the way they already work. We built CheckMarque around it from the start. Every audit is run by Marque, our own agentic system: the agent and everything around it, from the pipeline and harness to the tools and data it works with. A specialist for AI buying, built on the leading general-purpose models and our own expert context.

Everything you receive from us runs on it.

MarqueThe agent
The pipelineEvery step of an audit, end to end
The harnessBudgets, checks and trial runs around every step
Tools and dataConnectors, the map of AI buying and the evidence ledger
Models and expertiseThe leading general-purpose models, and our own expert context
Under the hood

Built properly.

For the technologists: what sits underneath the system.

Above everything

Human judgement.

Experts make the final calls through three lenses: people and behaviour, technology and AI, brand and narrative. A single lens produces confident mistakes.

People and behaviourTechnology and AIBrand and narrative
Building blocks, by kind
Web appsAI agentsEnginesConnectionsDataHosted platform
A proprietary method

Run by our own agentic pipeline and engine on the leading AI models, across engines, not tied to one.

Agentic pipelineMarqueRun-budget engineChange detectionSource scanner
Simulated agents

Buyer and procurement agents with real budgets, constraints and authority.

Simulated agentsAgent-trial harnessScenario library
An evidence ledger

Every claim linked to its proof, versioned, with an owner.

Evidence ledgerDoppelmarque storeMap data layer
Protocol-native publishing

Structured data, per-client agent endpoints (MCP) and the emerging agent and commerce protocols, with adapters that change as standards do.

Publishing adaptersAgent-briefing kitConnectorsPassport issuerAgent tracking
Cost discipline

Every run has a budget, so depth stays affordable.

Run-budget engine
Security and governance

Client separation, access control, audit trail, GDPR and European data handling, from day one.

Security and governanceHosting and servingClient portalAgency workspace
Roadmap

Today, tomorrow, days after.

Phases, not dates. Only what a customer can buy today is marked Live.

Today

The demoLive
The AI Buyer AuditLive
The agent-readiness testLive
MonitoringLive
Content refreshLive
Early agent trialsIn development

Tomorrow

DoppelmarqueIn development
MarqueIn development
Hosting and a client portalIn development
Source careIn development
Approved fixesIn development
The renewal checkIn development

Days after

The business passportOn the roadmap
Publishing to agentsOn the roadmap
Agent briefingOn the roadmap
Agent visits to leadsOn the roadmap
An agency workspaceOn the roadmap
Where the map takes us next

One map, many ways to be useful.

The same map can serve other people around a business.

For businesses
Self-servefor small firms
AI ad advicefor advertisers
For those who advise them
White-labelfor agencies
Trainingfor practitioners
For those who assess them
Buy-side auditsfor procurement teams
Diligencefor investors
Risk insightwith insurers
What we stand for

Clear, credible and chosen.

Evidence

Clarity

Candour

Care

Craft

Independent

Independent of any single AI company.

What we do not do

We do not build personal shopping agents, sell ad space or game the engines. We help businesses be genuinely clear, credible and chosen.

Join us

Build the next way businesses get chosen.

For businesses

See who AI thinks your buyer is.

The demo is free and starts from your URL.

For engineers, researchers and strategists

Help build it.

Get in touch
For investors, partners and press

Talk to the founders.

Contact us
CheckMarque AI

People don’t search anymore, they ask.

hello@checkmarque.ai

Amsterdam · Built by TU Delft alumni

CheckMarque AI

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