Writing
Perspectives on GEO,
AI search, and visibility.
Notes from our work. Research, observations, and practical thinking for businesses navigating AI-driven search.
51%
96%
5×
The GEO numbers that matter
Generative Engine Optimization (GEO): what it is, how it works, and why the rules won’t sit still
How AI decides which businesses to recommend — and what the 96% of B2B companies invisible in AI discovery need to do about it. The complete guide, with sources.
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Dashboards
vs.
CheckMarque
By name, with verified pricing
CheckMarque vs. the GEO market: an honest comparison
How we compare to Peec, Profound, Scrunch, Otterly, Semrush and the rest — by name, with verified pricing, and including when a dashboard is the better answer.
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