https://www.checkmarque.ai/blog/ How buyers decide inside AI conversations, how engines choose whom to name, and what it means for your business. GEO and AEO in plain language. en-gb https://www.checkmarque.ai/blog/how-ai-engines-decide-who-to-name.htmlhttps://www.checkmarque.ai/blog/how-ai-engines-decide-who-to-name.htmlSat, 31 Oct 2026 09:00:00 GMTChatGPT, Gemini and Claude name companies from memory and from search, and each mixes the two differently. What our study of 240 AI conversations shows about how the engines behave, and the technical checks you can make yourself. https://www.checkmarque.ai/blog/how-buyers-decide-inside-an-ai-conversation.htmlhttps://www.checkmarque.ai/blog/how-buyers-decide-inside-an-ai-conversation.htmlSat, 31 Oct 2026 09:00:00 GMTBuyers now research, shortlist and check suppliers inside one AI conversation, before they contact anyone. What has changed, what our study of 240 conversations shows about buyers, and a 20-minute test any business can run. https://www.checkmarque.ai/blog/one-study-three-lenses.htmlhttps://www.checkmarque.ai/blog/one-study-three-lenses.htmlSat, 31 Oct 2026 09:00:00 GMTWe read 240 AI conversations about Dutch mortgages, tax, pensions and investing three ways: as buyer behaviour, as technology and as brand. Ten findings, what each means for financial firms, and five things they can do this month. https://www.checkmarque.ai/blog/seo-aeo-geo-what-changed.htmlhttps://www.checkmarque.ai/blog/seo-aeo-geo-what-changed.htmlSat, 31 Oct 2026 09:00:00 GMTWhere AEO and GEO came from, how optimising for them differs from SEO, and how performance diverges: share of voice, traffic, clicks, conversion and attribution. https://www.checkmarque.ai/blog/the-version-of-your-company-ai-tells.htmlhttps://www.checkmarque.ai/blog/the-version-of-your-company-ai-tells.htmlSat, 31 Oct 2026 09:00:00 GMTAI assistants describe your company to buyers before you do. How that version gets built, why being described wrongly can cost more than being absent, and a 20-minute check to see and correct it yourself. https://www.checkmarque.ai/blog/three-ai-engines-eight-dutch-money-questions.htmlhttps://www.checkmarque.ai/blog/three-ai-engines-eight-dutch-money-questions.htmlSat, 10 Oct 2026 09:00:00 GMTWe put eight questions people in the Netherlands ask about money to ChatGPT, Gemini and Claude, ten times each. Which firms each engine named, when it named them, and what it linked to. https://www.checkmarque.ai/blog/buyers-dont-search-they-ask.htmlhttps://www.checkmarque.ai/blog/buyers-dont-search-they-ask.htmlSun, 04 Oct 2026 09:00:00 GMTResearch, deliberation and selection now happen inside an AI conversation. The three gates where a brand drops out, what GEO and AEO actually involve, and how to build it into a marketing strategy.